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Limitless

hair

colors

Hair color product 1
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ColorBox

Semi-permanent hair color creator that puts 1000+ shades right at your fingertips
$149 $179 retail price
Save $30 at pre-order
Reserve with $5, final payment on June 1st
Usage estimation

3

colors,

1000+

shades

Built on color theory, ColorBox mixes red, yellow, blue and a base dilutor to create semi-permanent hair color in virtually any shade.

Start with 1000+ preset shades in the app, and turn hair coloring into an artistic creation of your own!

R
Y
B

With the connected app, you can explore 1000+ official shades. No color expertise needed — just pick what you love.

Freedom in every shade

Snap a photo, tap a color — and turn your inspirations into reality, transform any moment into your next signature shade.

Snap, tap, create

Section 3 shade gallery product

Any time,

any amount

Create any shade you want at home, dispensing exactly what you need — no more shelf hunting, no leftover dye.

Section 3 shade gallery product

Create your

own shades

In Pro mode, you can precisely set the volume for each primary colors to produce your unique shades.

History sessions

recorded

Previous formulas are all stored, so replicating your favorite shades is just one tap away.

Perfect texture showcase
Minimal stain showcase
Low bleeding showcase

The conditioner-like consistency makes the dye easy to apply, but not easy to drip on your floor.

The semi-permanent dye has a that spreads easily but barely drips. It is made for , so any dye on your skin wipes off with no stress. And its keeps your towels and pillow clean and creates less hassle to explore vibrant colors.

Color creator preview

Conditioner-based gentle formula

Our semi-permanent hair color is built on a conditioner-based formula that's kind to your hair. It's vegan, cruelty free, and made without harsh chemicals — no ammonia, no peroxide, no PPD — so you can explore new shades with less worry about hair damage.

Color creator preview

Matching color

depositing conditioner

By adjusting the ratio between the color pigment and the base cream, ColorBox can formulate the matching color depositing conditioner for each shade you choose. You can maintain your favorite color longer with a more accurate hue.

Users love it

ColorBox was designed and tested with our hair coloring community — over 100 users and pros — and many can't wait to use it again!

Reserve your

ColorBox Today!

Reserve your ColorBox Today!

ColorBox preorder preview

ColorBox launches on June 1.

Limited pre-orders open for early supporters.

Pay $5

deposit today

Secure your spot with a small deposit.

Reserve step 1

We reserve your unit

With limited early batches, pre-orders ship first.

Reserve step 2

Pay the rest

upon June 1

ColorBox ships after your final payment.

Reserve step 3

Frequently

Asked Questions

ColorBox is easy to use. You simply select a color in the app, and the device automatically dispenses the correct formula so you can mix and create your ideal color with ease. Following the app instructions, the shades are stable and repeatable, with lower risk of unexpected results.

ColorBox offers 1000+ shades. You can match colors directly from images or fine-tune them in Pro Mode. The system precisely dispenses based on your selection, helping you achieve your desired shade in mind.

The number of uses depends on your hair length, thickness, texture and the area you want to color. Your shade choice (lighter or deeper tones) can also affect how much dye is used. In general, shorter hair or partial coloring allows for more uses, while full-head application on longer hair will use more product. For a more detailed estimation, we recommend using our Usage Estimation tool to get a personalized result based on your hair profile and sample shades.

For dark hair, bleaching is recommended to achieve lighter or high-saturation shades and reach the intended result. Without pre-lightening, the outcome will likely appear significantly darker and may differ noticeably from the selected shade. A strand test is recommended to confirm the actual result.